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Ten Top Business Coaching Tips
Principles & Values
Tips For Branding Your Company
Why never to use common nouns in your brand name
The most important business decision you’ll ever make is what you name your company and product — how you name your brand.
When I got started in Internet marketing, people would kill for domain names like cars(dot)com, garden(dot)com, gifts(dot)com.
But these are actually some of the worst domains you could possibly try to brand.
Consider that the top search engine is not searchengine(dot)com but Google(dot)com
The biggest online bookstore isn’t books(dot)com but Amazon(dot)com
The most popular job listings site isn’t jobs(dot)com but Monster(dot)com
Sydney’s leading credit repair company is not CreditRepair(dot)com but CreditRepairClinic(dot)com.au
The top travel booking site isn’t travel(dot)com but Expedia(dot)com and the list goes on and on.
History shows the marketplace is not kind to brands with common names.
But why? And what kind of name should you pick?
In Internet Brands Justin Quick will show you why your PRODUCT name is your most valuable asset and how to protect it against your competition. Before I tell you how to get your copy of Internet Brands here are:
8 tips to name your Internet brand
1) Make it short
This is especially important for online brands. One key element of a short name is that it’s easy to spell.
One way to do this is by taking the name of your product category and shortening it into one word.
The website for “computer networks” became CNET(dot)com.
A “flu therapy” product is TheraFlu.
A top brand of “vanilla wafers” is called Nilla.
The top “gelatin” dessert is Jell-O.
Chiro Northern Beaches Sydney is Chiro NBS
2) It should be simply constructed
Let me show you what I mean with two examples.
Coca-Cola is eight letters but only uses four letters.
A company named Datsun was having branding trouble, so they changed their name to Nissan.
Nissan has six letters but use only four.
3) It should suggest your category
Take a word people familiar with your category will understand and then take ownership of it.
Like “Netflix” for Internet movies.
Tummy Tucks Clinic for Plastic Surgery
Podiatrist Sydney for foot care.
4) It should be unique and memorable
Who would have ever thought that the top job listing site would be called Monster(dot)com?
5) It helps to be alliterative
You may never have noticed how many brand names use alliteration, but consider:
Bed, Bath & Beyond
Home Smoke Alarms
6) It needs to be speakable
This too is very important for Internet brands.
A teenager doesn’t need to know how to spell Abercrombie & Fitch because she knows where
the store is in the mall. But if a prospect hears your name and goes to her keyboard, how does
she know you meant: 123greetings(dot)com?
7) Make it shocking
Shocking in a way that you can lock the shock to a benefit like:
DieHard auto batteries
FUBU fashion apparel
And Amazon, which started as “Earth’s biggest bookstore.”
8) Personalize the name
Some of the most valuable brands are named after people:
Now, obviously, these are tips and not rules. And if you’d like a lot more strategies andtactics to instantly strengthen your brand and it’s hold on your market, then consider trying out Internet Brands by Justin Quick.
There’s a whole lot more in Internet Brands, it’s a $100 value, and you can have it instantly
at no charge if you try it’s companion course called Legendary Labels.
Frankly, by creating what is perceived to be a new category of product, you create all the credentials
you need to have instant “run-away” success in the marketplace.
That’s why in his new course, Legendary Labels, Justin shows you how to create new categories you
can take ownership of, and what makes for the right credentials, and how to use them to make your benefits carry much more weight.
The proven strategies that defined, developed, and expressed the world’s best brands
Why? Because Internet marketers in particular have been taught a lot about marketing and advertising, but what do you know about branding?
What is branding?
What is the biggest branding mistake and why do most companies make this mistake?
Is it better to be first, second, third?
If you are not first, what’s the best strategy?
In Legendary Labels, you’re going to see exactly what you need to know to define, develop, and
express your brand’s message.
Why do certain brands become icons while others fade away into oblivion?
You’ll find out in Legendary Labels:
The danger and insured destruction of any kind of “swiss army knife” product
-Why you should never “build” a brand and what you should be doing instead
– Why your brand needs an enemy and how to establish that enemy
– Why your brand needs three names to be a success
– The best branding strategy when you’re faced with a sea of similar products with similar prices
– How to create the high-end, ultra expensive brand
– Best practices to make your brand seem like it was the first, the leader, the pioneer,
or the original
– Why not to “fight” with competitors but what to fight instead.
– The benefits of having a brand war
– How Johnson & Johnson’s BABY shampoo became the #1 selling ADULT shampoo
– How to name your brand (the most important branding decision
you’ll ever make)
– The easiest way to destroy your brand
– Should you use the company name in or as the brand name?
– How sub-branding destroys the whole company
– How to control a market for years with a family of brands
– The dangers of generic names as brand names (the fastest route to brand failure)
– The #1 way to strengthen any brand instantly
– The crucial ingredient to be seen as authentic
– The best color for your brand. How to pick it
Is your market filled with “me too” products that make very similar claims?
Then it’s time to start branding.
Branding pulls your product out of the endless parade of meaningless
– tastes great
– whitens teeth
– saves money
– lighter, faster, cheaper
You get the point.
If you want your brand name to carry more weight, to turn your private label into a legendary
one, then check out Legendary Labels for one year risk free.
Quality isn’t as important as you think (does a Rolex keep better time than a Timex)?
Put the power of branding to work for you and you just might end up owning a word or two that
ends up being worth billions — it can happen fast and almost always happens for the new brand by the newcomer entrepreneur (think Dell versus IBM).
Act now and Justin will DOUBLE your order: If you get Legendary Labels today
you also get Internet Brands, so let me tell you about it:
Inside your copy of Internet Brands you’ll get tips and ideas to instantly strengthen your brand and
its hold on your market.
Internet Brands is a $100 value, it’s yours free today and it’s the only place you’ll learn:
How to follow the lead of companies like Amazon, Dell, and Zappos, all of which were started by single entrepreneurs, not Fortune 500 corporations.
People don’t search for advertising, but I’ll tell you the four things people do search for, and if you fill your website with these, you won’t need to depend on advertising.
Why not to dawdle. People expect you to say your brand is better. Nobody cares if you try harder (Avis isn’t #2 anymore). Find out why never to benchmark yourself against your competitor
Amazon was not the first online book store. So what one thing did Amazon do right that no other online bookstore did?
How to avoid the price game. The masses see the Internet as the medium to find the “best deal” which often means “lowest price.” He’ll show you how to get out of that game and enter the high end of the market!
Desirip acknowledge the generous support of Your Mates Sydney Removals and their associate company Removalist Boxes for assisting with delegates and corporates presenting at our recent Sydney, Australia conference. The generous sponsorship by Fx Brokers USGFX is also acknowledged.